AKRON-General Tire and Hoosier Racing Tire Corp. are negotiating a ``strategic alliance'' that may result in a new racing tire affiliation for the 1995 racing season. Both companies declined to provide specifics of the deal under negotiation, which involves some type of additional General Tire support for Hoosier, a Lakeville, Ind.-based race tire maker, according to a press release from the Akron firm.
General manufactures and markets the Hoosier Performance Radial street tire line under an agreement with the Indiana company.
``There's a number of areas we're looking at,'' a General spokesman said. Those topics could include manufacturing, technology or marketing. Finances are a likely issue in the negotiations, he said.
``Top flight racing not only involves excellent technology, but a great deal of financial investment,'' said Bob Newton, president of Hoosier Racing.
The deal is linked to the Hoosier Performance street tire and will try to capitalize on the publicity generated by Hoosier Racing's return earlier this year to Winston Cup racing, Mr. Newton said.
The amount of television coverage of Hoosier's racing tires has been nearly overwhelming, Mr. Newton said. ``We can't take (proper) advantage of it.''
Some Winston Cup observers predict-falsely, according to Mr. Newton-that Hoosier soon will abandon its Winston Cup efforts. ``This (announcement) is trying to stifle some of these rumors,'' he said. ``We're not leaving.''