DALLAS-National Tire Dealers & Retreaders Association members gave tread rubber and repair materials suppliers higher overall satisfaction scores than those given tire makers, according to the 1994 NTDRA supplier relations survey. Members responding to the annual Tire Dealers' Bill of Rights survey gave tread rubber manufacturers an overall satisfaction rating of 3.71 on a scale of 1 to 5, the NTDRA announced during its Dallas convention Sept. 9. Repair material suppliers received a score of 3.75, and retread equipment companies a rating of 3.13.
By way of contrast, the survey produced satisfaction ratings of 2.98 for primary original equipment tire manufacturers and 3.54 for other tire makers.
Tread Rubber Manufacturers receiving sufficient responses: Associated Rubber Co., Bandag Inc., Hercules Tire & Rubber Co., Mohawk Tread Rubber Co., Oliver Rubber Co., Robbins Tire & Rubber Co. and Teknor-Apex Co.
Those companies scored the highest satisfaction scores in providing timely responses to supply requests and considering dealers as their primary distribution source, according to the survey. But those same companies scored lowest at respecting the dealer's geographic market and considering dealers' needs to make profits.
Equipment manufacturers listed often enough in dealer survey responses to allow them to be rated included: Admiral Heintz Inc., Cahill Manufacturing Inc., National Group of Companies, Retreading Equipment Inc. and Vulcan-Vulcap Industries.
Those companies received the highest satisfaction scores for considering dealers as their primary distribution source and ``acknowledging'' dealers as an ``important part of business.'' They rated lowest at providing timely credits for adjustments and having a high degree of continuity in marketing.
Tire repair materials manufacturers receiving enough responses to be rated were: Bandag, Oliver, Rema Tip Top/North America, Tech Inter-national and Truflex/Pang Rubber Products.
Those companies received the highest satisfaction ratings for providing timely responses to supply requests and providing dealers with needed training, while rating lowest at respecting dealers' geographic areas and considering dealers' needs to make profits.