I wish to take this opportunity to personally commend you on the most intelligent response to the Tire Retread Information Bureau's request for legal action against Consumer Reports magazine, which was reported in your May 30 issue. ``Suing'' Consumer Reports would serve to bring about even more negative press for passenger tire retreads. Retreading would have everything to lose and not much to gain by such a suit.
Your option of offering Consumer Reports several retreaded tires to test against comparably priced new tires is an excellent one, well thought out and would give retreading the vehicle it needs to promote its product once and for all. What better way to ``advertise'' one's product than to have Consumer Reports test the product and report on it in its publication, which is the ``bible'' to hundreds of thousands of consumers across the U.S.
This latest ``bad press'' just goes to prove that passenger tire retreading, in spite of TRIB, continues to be the ``step child'' in the tire consuming public's eye.
I have been labeled a ``traitor'' by the powers that be because I have continually stated that whatever monies TRIB spends on promoting passenger tire retreading are wasted because we continue to receive bad press from every avenue.
This, to me, does not show much effectiveness and someone should take a second hard look at what we are doing in the promotion department for retreads. Something is not working! Money is being raised and spent for naught.
Henry M. Carleton
Carleton Equipment Co.