FRANKFURT, Germany-The combination of a drop in sales by Groupe Michelin, sales growth by Goodyear, and the diverging value of the franc vs. dollar pushed Goodyear back to the top of the tire brand sales league for 1993. Goodyear's total of $7.25 billion includes its own reported sales and a portion of sales reported by its half-owned joint ventures in Australia, South Pacific Tyre, and in Japan, Nippon Giant Tire, plus an estimate for sales by Goodyear licensees in South Africa and Zaire. This portion will grow in the coming years as Goodyear joint ventures in India and China begin producing.
Michelin's branded sales of $7.24 billion is derived by subtracting non-Michelin business-Uniroyal-Goodrich Tire Co. and Pneumatiques Kleber-out of Michelin's total estimated tire sales revenue. This is an estimate since Michelin provides no breakdown for the Uniroyal Goodrich activities.
Bridgestone maintains its No. 3 ranking at $5.8 billion, comfortably ahead of Dunlop at $3.95 billion. The Dunlop figure is the combination of Dunlop-branded sales by Sumitomo Rubber Industries Ltd., South Pacific Tyre, BTR-Dunlop, Dunlop India, DMIB Bhd. and DMIB's affiliate, Sime Tyres International.
Firestone is estimated to be the fifth most popular brand worldwide, at $2.6 billion; the Bridgestone and Firestone numbers are estimates based on historical data, because BFS does not distinguish between brands in its financial figures. The Firestone brand total also includes sales by Firestone affiliates in South Africa, Kenya, etc.
Nearly on equal footing with Firestone are Pirelli and Yokohama.
(worldwide; in billions)
Total Brand sales
Goodyear $7.25 Michelin 7.24 Bridgestone5.80 Dunlop 3.95 Firestone 2.60
Source: Tire Business estimates