Chuck Slaybaugh's article, ``Conservation before recycling,'' on page 8 of the June 13 issue made a lot of sense. The business community-including many Fortune 500 companies-have come to realize that although many people pay lip service to recycling, the only ``green'' that really counts is the color of their money they spend when buying new products, which are often less expensive than recycled products.
Although this is not the case with retreaded tires-retreads are nearly always less expensive than new tires-nevertheless, the Tire Retread Information Bureau has heard the message from the marketplace loud and clear.
Although we are by no means dropping our promotion of retreads as a great way to recycle, TRIB has adopted a new theme: ``Retreads. Your Best Tire Value.'' This theme will appear on all of our promotional materials, including brochures, posters, mailing envelopes, etc.
By pointing out that retreads really are a better value than new tires, TRIB will be making a valuable contribution to the preservation of the ``green'' in consumer's pockets, which is what most of us really care about.
We believe this will help our members sell more retreads.
Tire Retread Information Bureau
Pacific Grove, Calif.