NASHVILLE, Tenn.-ABC's ``Coach,'' Craig T. Nelson, bowed out of the 11th running of the Bridgestone/Car and Driver One Lap of America race because of a business commitment. So race driver Price Cobb and teammate Vince Bodiford jumped into the car Mr. Nelson was scheduled to drive and steered the 1995 Porsche 911 Carerra to victory.
Bridgestone/Firestone Inc. contends, however, that it was the real winner of the race, which covers 5,100 miles and nine racetracks in 16 states, according to Mike Van Sicklen, consumer tire marketing specialist.
``One Lap of America was an outstanding event to showcase the all-around capabilities of our ultra high performance tires,'' Mr. Van Sicklen said. ``This punishing event proved that our high performance tires deliver in all conditions, from the racetrack to the street, and from wet to dry.''
The event also raised more than $100,000 for Ronald McDonald's Children's Charities.
Goodyear 300 Series brings home ad award
AKRON-The American Marketing Association (AMA) has recognized a Goodyear advertising campaign with a silver EFFIE award for the second time in two years.
The launch campaign for Goodyear's 300 Series Unisteel truck tires, produced by the J. Walter Thompson advertising agency in Detroit, garnered the latest award for its use of trucking industry CEOs in print ads that appeared in trade publications.
``The two campaigns were very different in their approaches, but their creative messages and consumer appeal helped make Aquatred and the 300 Series some of the best-selling new products we've ever introduced,'' Vice President of Marketing Barry Robbins said.
Gold, silver and bronze EFFIEs are awarded by the AMA to agency-client teams for advertising effectiveness and creativity.
The 300 Series also received a technical achievement award from the Truck Writers of North America in March.
Firestone-Indy reunion marked by Unser's laps
INDIANAPOLIS, Ind.-For the first time in 20 years, Firestone tires hit the bricks.
Four-time Indianapolis 500 winner Al Unser, the last driver to capture an Indy checkered flag in a Firestone-shod car, took ceremonial laps around the brickyard June 11. The event marked the beginning of Firestone's testing at the Indianapolis Motor Speedway in preparation for the company's return to the Indy Car competition with the first event of the 1995 season.
Unser, who last won the Indy 500 in 1971-three years before Firestone pulled its tires from the circuit-recently retired from Indy Car competition but is working with Patrick Racing and Firestone in an advisory capacity. Scott Pruett is Firestone's official test driver.
Goodyear rebate offer pushes Eagle radials
AKRON-Goodyear has teamed up with Boyd's Wheels to promote its Eagle radials through a rebate offer that can save consumers as much as $50 on a set of four Eagle tires.
Rebate coupons, valid through Dec. 31, are being included with each Boyd's Wheels purchase and allow consumers to receive money back off of any purchase of non-racing Eagles.
The promotion offers a rebate of: $10 per tire, or $50 per set of four, on the Eagle GS-C; $5 per tire or $30 per set of four on the Eagle Aquatred, VR/ZR, GT+4 and GZ; and $3.00 per tire, $20.00 per set of four on all other Eagle radials.
To obtain the rebate, consumers send their coupons directly to Goodyear for redemption.