WASHINGTON-What's described as the largest array of educational sessions in the 74-year history of the National Tire Dealers & Retreaders Association is planned for the group's Dallas convention and trade show, Sept. 8-11. More than 2,000 conventioners are expected for the event, which will boast 28 educational sessions, covering 20 subjects.
Dealers will obtain enough information to more than pay for the cost of their trip, promised NTDRA President Art Lutz, who announced the program.
``If you're a tire dealer and want to improve your business, you should be at the NTDRA convention,'' Mr. Lutz said.
Among the featured speakers at this year's general sessions will be TBC Corp. President Louis S. DiPasqua and former Secretary of Housing and Urban Development Jack Kemp.
Mr. DiPasqua will speak at the convention's opening session on Friday, Sept. 9, while Mr. Kemp will address the final session on Sunday, Sept. 11.
Convention activities begin at 4 p.m. on Thursday, Sept. 8, with the opening of the trade show, which runs from 4 to 7:30 p.m. that day and 12:30 to 6 p.m. the following two days.
NTDRA's ``Hall of Fame'' dinner, honoring outstanding contributors to the industry, is to take place the evening of Sept. 8.
This year's schedule also includes a ``Town Hall'' meeting on how tire manufacturers are responding to the dealer concerns outlined in the ``Tire Dealers' Bill of Rights'' document, drafted two years ago.
Arthur R. Miller, a Harvard Law School professor who is frequently seen on the ABC television program, Good Morning America, will serve as moderator for the session, the morning of Sept. 9.
The ``Town Meeting'' session will include a report on the latest survey in which NTDRA members rated their tire suppliers in such areas as marketing, distribution, advertising, communications and other business practices.
Educational sessions, which take place Sept. 9, 10 and 11, will include the following.
Rewarding and recognizing employees, by Bob Losyk of Innovative Training Solutions, Davie, Fla.
Marketing strategies to get more tire sales, by Robert Pecor of Development Associates, Eau Claire, Wis. (seminars marked with an asterisk will be repeated Sept. 10).
Using the Money Express credit card program for market advantage*, by Phil Stevens of Stevens Advertising and Jim Ciortan of Bank One-Dayton, Dayton, Ohio.
Practical marketing tips for building market share, by NTDRA Past-President Joe DePaolis, now a business consultant in Rochester, N.Y.
Competing with the mass merchandisers, by Kenneth E. Stone, professor of economics at Iowa State University.
Financial management techniques for commercial dealers, by Mark C. Tibergien of Management Advisory Services, Seattle.
Regaining customer trust, by representatives of the Maintenance Awareness Program, an automotive service industry coalition.
How much capital do you really need to survive and grow? by Steven C. LeFever of Business Resources Service Inc., Seattle (double session).
Interacting with people (Part I): No more communication misfires, by Patricia Dolence of Interaction Management Group, Johnstown, Pa.
The future of commercial truck tire retreading (industry panel to be announced).
Utilizing private brands to increase tire sales (seminar leader to be announced).
Accessory sales opportunities for commercial dealers (seminar leader to be announced).
Interacting with people (Part II): Your silent language, also by Patricia Dolence.
Managing for peak performance, by Alan Weiss of Summit Consulting Group, East Greenwich, R.I.
Developing a niche market through ``add-on'' services (seminar leader to be announced).
Customer satisfaction with OE tires, by representatives of General Motors Corp.
Using tire record-keeping systems as a marketing tool (seminar leader to be announced).
Tire and wheel update (industry panel to be announced).
Above the bottom line, personal and professional ethics in the tire and auto service business (industry panel to be announced).
The Americans with Disabilities Act and its impact on your business (seminar leader to be announced).
When OSHA comes to visit-your rights and responsibilities (panel to be announced).
The art of negotiation, by Frank E. Swiatek of Learning Dynamics Inc., Waban, Mass.
Developing certification standards for commercial tire dealers, by Jerry Bauer, chairman, NTDRA Commercial Tire Management Council, and Gurnie Hobbs, group managing director, NDTRA membership services.