DETROIT-National Tire Warehouse recently hired W.B. Doner & Co. as its advertising agency, responsible for the design and production of its creative ad campaigns. NTW Director of Advertising Loren Jacobs said the company was awarded the account because of its experience in the retail market and ``their extensive knowledge of our business.''
Terms of the contract were not released.
Founded in 1971, NTW currently has discount retail outlets in 19 states and Washington DC.
Michelin tests tires with rally sponsorship
GREENVILLE, S.C.-Michelin America Small Tires has upped its stake in the Sports Car Club of America PRO Rally Series, now called the SCCA/Michelin PRO Rally Series.
Michelin had been an associate sponsor and tire supplier of the series, won last year by Audi Quattro driver Paul Choiniere on Michelins.
The tire maker said its increased involvement in the sport will help test the durability and technological advancement of its XGT rally tires.
General Tire sponsors figure-8 race challenge
AKRON-For the third year in a row, General Tire is sponsoring the National Figure 8 Championship stock car racing series in 1994.
This year's General Tire Figure 8 Challenge includes 19 events held in Florida, Indiana, Kentucky and Ohio. All competing cars sport the company's AmeriÃTech ST, the tire specified for the series.
'Real people' apperar in Pennzoil ad spots
HOUSTON-Pennzoil Products Co. has launched a promotional campaign that features four ``real people'' who have more than a million miles of Pennzoil experience, the motor oil manufacturer said.
Not experienced actors, the car owners are supposed to appeal to people between the ages of 18 to 49 in the commercials that will air during major sporting events.
``My car has 161,000 miles on it. It is old, it is gray, it runs well,'' Pennzoil user Dalane Camden articulates during one of the spots.
The company is also running print advertisements in consumer, trade and auto enthusiast magazines.
General Tire choolses New York ad agency
AKRON-After 10 weeks of interviews, General Tire announced May 6 the selection of Eric Mower and Associates as only its fourth advertising agency of record in its 80-year history.
EMA, which annually handles more than $80 million in billings, will be responsible for Continental and General brand tires in North America, General said.
Sher Taton, General Tire director of marketing programs, said the 35-year-old agency was selected because of its ``integrated capabilities in advertising, marketing and public relations services.''
EMA, with offices in Buffalo, Rochester and Syracuse, N.Y., also counts Eastman Kodak Co. and Ford Motor Co. Leasing among its current clients.