MILAN, Italy-Carl Lewis in high heels? Italian tire maker Pirelli S.p.A. is using that image in billboards across Europe. That's right, only in Europe. The pose, the company said, is too controversial for viewing by U.S. motorists.
The billboard's headline blares, ``Power is Nothing Without Control.'' A tagline adds, ``If you're going to drive, drive Pirelli.''
Are they suggesting the U.S. Olympic gold medalist would have been less successful wearing the stiletto heels pictured in the ad? Yes, a Pirelli spokeswoman said.
``The message is that no matter how good you are, you can be let down without the proper equipment,'' British tabloids quoted the Pirelli spokeswoman as saying.