FRANKFURT, Germany-The 1994 ``Automechanika,'' a biennial trade fair devoted to automotive repair, parts and tuning, will be held Sept. 13-18 at Frankfurt's fair grounds. Among the more than 2,000 exhibitors regularly committed to Automechanika are dozens of tire and wheel suppliers and tire/wheel/undercar service equipment and materials companies.
The 1992 edition featured 2,884 exhibitors on 1.38 million square feet of floor space, and attracted 157,200 visitors.
Aftermarket growth led by electronics
CLEVELAND-Demand for automotive aftermarket products-including electronic, electrical, mechanical, exterior and structural products-will rise 6.9 percent yearly through 1998, to almost $40 billion, according to The Freedonia Group Inc.
The Cleveland-based business research firm said the automotive aftermarket in the U.S. and Canada is benefiting from such recent trends as the high average age of vehicles on the road, moderate expansion in the light vehicle in-use base and the strong U.S. light vehicle market of the past two years.
Industry analyst Edward Hester noted improved demand will allow aftermarket suppliers greater control over pricing, reversing several years of intense competition.
Predatory pricing competition in the tire and automotive glass segments are credited with contributing to extremely sluggish late 1980s/early 1990s revenue gains in this category. But Mr. Hester said increasing demand for light vehicles, in combination with restructuring and consolidation in both segments, will allow greater pricing flexibility and a resumption of growth.
Tenneco Automotive's Monroe division, which advertised its Sensa-Trac struts and shocks during telecasts of the recent Winter Olympics, reported the daily volume of calls generated through the ads' toll-free number was more than tenfold greater than the total before the Olympic broadcasts began.
Monroe said its first consumer-directed Sensa-Trac campaign will cost more than $11 million through the first half of 1994, with $4 million in TV.
Pete Pesterre, 33, editor of Popular Hot Rodding magazine and the journalist said to have blown the whistle on NBC's ``Dateline'' news magazine show for falsifying a report on exploding gas tanks in General Motors Corp. pickup trucks, was killed in a motorcycle accident Dec. 31. He leaves his wife and three sons.