With all the reports the last couple years concerning automotive service ripoffs, it's not surprising that customers often are fearful about bringing their cars in to a shop for repairs, reasons Ed L. Becker. Hoping to get employees in his new Tires & Transmissions Inc. dealership in Independence, Mo., to strive for solutions, he distributed a list of customers'-especially women's-greatest apprehensions about automotive service:
How much is it going to cost?
How long will it take?
Will I have to bring the car back because parts aren't available?
Do they really understand what I want fixed?
Can I trust them?
Do they know what they are doing?
Will I have to come back a second, third or fourth time?
Why do they ignore me?
Why are they speaking down to me?
Will I have to call them, even though they told me they would call?