AKRON-The Goodyear Aquatred television commercial featuring a red convertible pulling water skiers through standing water won a Mobius Advertising Award for creativity in February. The Aquatred commercial, which debuted during the 1993 Super Bowl, took first place in the automotive aftermarket category.
``Product advertising has got to do more than just grab you to be successful,'' said Barry Robbins, Goodyear vice president of marketing. ``It must translate into sales. And based on the acceptance of Aquatred in the marketplace, our ads have hit the mark.''
The ad was filmed on an airport runway in Florida's Everglades.
Goodyear has retained the ad concept for 1994 but added more water skiers to tout its new dual-aquachannel high performance Eagle Aquatred.