NEW HAVEN, Conn.-Lee Iacocca, former chairman of Chrysler Corp.'s board of directors, will be the keynote speaker at Pirelli Armstrong Tire Corp.'s (PATC) national dealer meeting, which is scheduled for Jan. 27-30 in Palm Desert, Calif. According to a PATC spokesman, Mr. Iacocca will address three areas which he believes are key to prospering in a flat market:
maintaining strong dealer relations;
investing in factories and new products; and
achieving efficient production.
Mr. Iacocca, who retired last year from Chrysler after helping revive the carmaker from near-extinction, will draw on his 46 years of experience in the auto industry.