You pull up to your favorite downtown restaurant and find the perfect parking spot right out front. It looks like a tight squeeze, but with the help of your vehicle's parking assistance feature, you get it on your first attempt.
Later, as you're driving home, you reach out to adjust the volume on your radio and hear a warning beep, letting you know you're drifting out of your lane. You quickly correct and make it home safely.
Both of these features, along with numerous others, are ADAS, and they've become commonplace in new vehicles.
But what is ADAS?
It stands for Advanced Driver Assistance Systems and "it commonly refers to vehicle functions that increase driver safety," explained Tire Business Editor Don Detore in a recent livestream on the topic.
ADAS encompasses a range of vehicle features including backup cameras, adaptive cruise control, lane departure warnings, automatic braking, blind spot recognition and autonomous driving.
Detore broke down ADAS and why it matters to tire dealers with automotive service expert and former dealer Pam Oakes ahead of the launch of Tire Business' new Aligning with ADAS newsletter which launched in April.
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Out of the 280 million light trucks and cars on the road, about 45% are ADAS equipped, Oakes said.
"Everything coming off the factory floor right now has at least one piece of ADAS on it. It's not going away," Oakes said.
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