Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • HUMANITARIAN
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • MID YEAR REPORT
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. Aligning with ADAS
August 19, 2022 12:36 PM

New SEMA Garage offers first-ever ADAS testing facilities

Tire Business
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    SEMA Garage Detroit-main_i.jpg
    SEMA photo
    SEMA President & CEO Mike Spagnola (left) and SEMA Garage Detroit General Manager Ben Kaminsky cut the ribbon on the 45,000-sq.-ft. SEMA Garage in Plymouth, Mich.

    PLYMOUTH, Mich. — The Specialty Equipment Market Association (SEMA) has opened its SEMA Garage East, in Plymouth, featuring what SEMA calls the "first-ever" research facility dedicated to testing and understanding how the aftermarket is impacted by Advanced Driver Assistance Systems (ADAS).

    The 45,000-square-foot facility features a large ADAS technology center and an installation center, and will be expanded to include a four-wheel chassis dyno lab and another dyno lab capable of testing diesel and gasoline tailpipe emissions, SEMA said at the facility's opening this week.

    Like the existing SEMA Garage in Diamond Bar, Calif., the Plymouth facility — which is nearly triple the size — will give aftermarket parts manufacturers access to sophisticated resources that are typically accessible only to large-scale manufacturers.

    • Subscribe to the monthly Aligning With ADAS newsletter to keep up with the latest news and information on Advanced Driver Assistance Systems.
    SEMA photo

    The new 45,000-square-foot SEMA Garage in Detroit is the first-ever research facility dedicated to testing and understanding how the aftermarket can work with ADAS systems.

    "The SEMA Garage Detroit is a game changer in helping aftermarket manufacturers develop products for today's sophisticated automobiles," Ben Kaminsky, general manager of the new facility, said.

    "We will be collaborating with auto makers, suppliers and key players in the industry to conduct some groundbreaking research. We are really going to be able to take product development and testing capabilities to a whole new level."

    The new SEMA Garage is located in a renovated existing structure that SEMA acquired in April 2021. Plymouth is a city of about 9,000 located 25 miles west of Detroit. SEMA estimates there are at least 80 automotive companies located in and around Plymouth.

    SEMA did not disclose its investment in the project.

    • Subscribe to Tire Business for more award-winning news and insight.

    Similar to the facility in Diamond Bar, the SEMA Garage in Plymouth will feature exclusive OEM measuring sessions, scanning services, advanced tools and equipment, a CARB-recognized emissions lab and a modern training center for members to use.

    Since opening in 2014, the SEMA Garage in Diamond Bar has helped manufacturers to secure more than 600 executive orders (EOs) from the California Air Resources Board (CARB) — more than any other testing facility.

    The new facility will offer all SEMA members complimentary access to automotive garage tools and equipment for aftermarket product development, R&D, prototyping, and measuring sessions. Additionally, the facility is available for trainings, how-to/installation videos, product reveals, and production video and photography.

    Moreover, 5,000 square feet will be devoted exclusively to research on ADAS, SEMA said.

    The ADAS Center represents a new venture for SEMA, where manufacturers will be able to obtain static calibration of on-board vehicle ADAS systems (radars and cameras). With access to OEM-quality equipment and procedures, manufacturers will be able to easily troubleshoot software/hardware obstacles, as well as work on dynamic testing in conjunction with local facilities.

    "The SEMA Garage Detroit facility opens up new doors and opportunities for our member companies and SEMA," Kaminsky said. "We will be able to elevate our current offerings by making the services accessible to new members, incorporating new technology, and collaborating with key partners in the area."

    SEMA photo

    SEMA Garage East, in Plymouth, is a research facility dedicated to testing and understanding how the aftermarket is impacted by Advanced Driver Assistance Systems (ADAS).

    The Plymouth facility features new equipment, such as emissions and horsepower testing for all-wheel-drive and diesel vehicles, vehicle lifts, full sets of tools, fabrication equipment, an alignment rack, 3D scanning tools, and engineering software.

    The lab can accommodate a 48-inch all-wheel-drive chassis dynamometer and includes a new emissions test bench. With equipment that meets CARB's new 1066 testing requirement standards, SEMA Garage Detroit will be able to perform all required CARB and EPA test procedures.

    "SEMA Garage provides manufacturers access to tools and equipment without the exorbitant individual costs," Kaminsky said. "Manufacturers no longer need to rely on trial and error for their product development, reducing costs and increasing efficiency. SEMA Garage Detroit will enable more manufacturers access to our resources."

    Through the SEMA Garage's resources, manufacturers are often able to develop fully functional prototypes in as little as two weeks and obtain CARB EOs in as little as 12 weeks.

    For more information, see semagarage.com.

    Related Article
    Report: ADAS market to double in growth by 2030
    ADAS: Recalibration vital in windshield replacement
    Maintaining equipment key to ADAS diagnostic success
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    EU approves Yokohoma's Trelleborg Wheel Systems purchase
    2
    Gold Trip: Conti EV strategy remains consistent
    3
    Should you trust the 3PMS winter tire symbol?
    4
    Saudi tire plant backers target construction in 2024
    5
    Hankook Tire confirms arrest of Chairman Cho Hyun-bum
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • HUMANITARIAN
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • MID YEAR REPORT
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION