NASHVILLE, Tenn. — The U.S. farm tire market continues to enjoy strong sales amid high demand for equipment and customers' desire to buy from local suppliers.
"It's been strong since the fourth quarter of 2020, and we're anticipating further industry growth in 2023. We're seeing it both in the OE channel, as well as the aftermarket or dealer channel. Both channels are anticipating year-over-year growth," Tony Orlando, president of Firestone Ag at Bridgestone Americas Inc., said.
"We've been in a period where the equipment in the field has aged and it's time to purchase new equipment. That has resulted in new equipment being sold with new farm tires.
"Or in the aftermarket, you've got old equipment and now farmers can't buy new equipment (due to supply shortages), so they are extending the life as much as they can with existing equipment. Collectively, that is resulting in strong demand and year-over-year growth."