PALM BEACH GARDENS, Fla. — TBC Corp. has agreed to sell 112 NTB Tire & Service Centers in the greater Atlanta, Boston, Chicago and Philadelphia metro areas to Mavis Discount Tire, extending Mavis' marketing footprint into the Midwest and strengthening its presence in the Northeast and Southeast.
"This agreement with NTB will enable us to grow our footprint in key markets, and we are excited to welcome the talented NTB team members affiliated with these 112 locations to the Mavis family," David Sorbaro, Co-CEO of Millwood, N.Y.-based Mavis, said in a statement released by TBC.
"We know that NTB team members are highly committed to exceptional customer support, and we are confident that customers at these locations will continue to receive best-in-class service."
The deal, for which no financial details were released, will shrink TBC's retail presence to 615 locations — 408 under the NTB brand and 207 in Florida under the Tire Kingdom brand.
The deal will expand Mavis' retail footprint to more than 750 stores in 14 states, operating under the Mavis Discount Tire, Cole Muffler Brake, Somerset Tire, Kauffman Tire and Express Oil/Tire Engineers brands.
The company is in the process of rebranding as many as 200 of its Mavis Discount Tire stores throughout the South, Southeast and Atlantic Seaboard as "Mavis Tires & Brakes at Discount Prices" as part of a trademark settlement with Reinalt-Thomas Corp., d.b.a. Discount Tire.