MONTREAL — Touchette Retail & Commercial, a business unit of Canada's Groupe Touchette tire distributorship, has acquired Pneus Bélisle, a tire retailer of passenger, commercial, civil engineering, industrial and agricultural tires, as well as a retreader, in Quebec.
Groupe Touchette called the strategic partnership "an opportunity to share a common vision focused on growth and long-term success," creating an entity "positioned to thrive in a constantly evolving Canadian market."
Mikaël Desmarais, vice president of retail at Groupe Touchette, called Pneus Bélisle, "a renowned Quebec company" that provides "a great opportunity to optimize processes through Pneus Bélisle's commercial expertise and entrepreneurial business model."
He said the "majority investment strengthens our national presence and offers new opportunities for synergies and growth. We are confident that this partnership reinforces our market leadership and will enable us to continue providing our customers with innovative and high-quality solutions."
Current Pneus Bélisle CEO Daniel Bélisle will serve as an advisor to the new operations. He said Touchette Retail & Commercial will enable the company to foster "the growth of our family business."
Pneus Bélislek with more than 50 years in operation, has nearly 200 employees in 14 branches throughout Quebec and it operates a state-of-the-art Michelin franchise truck tire retreading plant. Pneus Bélisle is a member of the Michelin Commercial Service Network.