CLEVELAND — Dealer Tire L.L.C. is buying Dent Wizard International, a national provider of automotive reconditioning services and vehicle protection products, to augment the range of aftersales services it offers.
St. Louis-based Dent Wizard considers itself North America's largest provider of automotive reconditioning services and vehicle protection products, such as paintless dent repair, minor wheel and paint refinishing, interior repair and key replacement, in-transit repair, hail and catastrophe services and related F&I products.
Backed by majority shareholder Bain Capital L.L.C., Dealer Tire — whose main business is distributing tires and wheels to car dealerships — is acquiring Dent Wizard from Gridiron Capital L.L.C. Financial terms are not being disclosed.
Dent Wizard claims in excess of 7,000 customers – including more than 5,000 car dealership accounts – in 97 of the top 100 U.S. markets.It employs more than 2,300 technicians.
"The combination of Dent Wizard's reconditioning capabilities and Dealer Tire's service lane presence offers greater opportunities to help car dealers increase their fixed operations sales and profits and to increase customer retention," Scott Mueller, partner and CEO of Dealer Tire, said.
"This acquisition aligns with our strategy of making it easy and profitable for dealers to sell more tires, parts, services and accessories."