Exploring valuable insights from the world of motorsports to help industry professionals and consumers better understand the correlation between tire pressure and temperature as it pertains to tire safety and longevity on everyday passenger vehicles.

Primary Topics:

• How professional race teams approach managing tire pressure, and the impact on performance, handling, and overall tire life

• What strategies we can apply as drivers and industry professionals to maintain proper tire pressure, keeping our families and ourselves safe on the road

• Modern technology and tools that help keep vehicles in good working order and how to perform prevenetative maintenece to ensure safe driving conditions.