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    • General partners with Tread Lightly

      FORT MILL, S.C. — Continental Tire the Americas L.L.C.'s General Tire brand is partnering with outdoor recreation advocacy group Tread Lightly! to help promote safe and responsible use of motorized and mechanized vehicles in the outdoors.

    • General Tire, Team Lucas extend partnership

      FORT MILL, S.C. — Continental Tire the Americas' General Tire brand has renewed its multi-year promotional partnership with Team Lucas, covering Lucas Oil's various motorsports activities.

    • M. Thompson renews multiple race deals

      STOW, Ohio Mickey Thompson Tires & Wheels plans to work with off-road champion racer Brian Deegan for the fifth straight year, and that's just the beginning of its 2017 sponsorship commitments.

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