Current Issue

Marketing/Promotion

    • Monro launches 'Drive Card' credit card

      ROCHESTER, N.Y. Monro Muffler Brake Inc. has launched a private-label credit card, called "Drive Card," that management expects will be a "big driver of customer loyalty."

    • Goodyear scholarships, grants support STEM

      AKRON — In continuation of its commitment to support science, technology, engineering and math education, Goodyear has provided scholarships to 20 Northeast Ohio high school students and grants to local schools.

    • General rebate offer runs through June 15

      FORT MILL, S.C. Continental Tire the Americas is running a consumer promotion through June 15, offering U.S. consumers up to $70 back on the purchase of four qualifying General-brand tires

    • Yokohama adds M/T to Geolandar line

      GATEWAY, Colo. – Yokohama Tire Corp. used an appropriate setting — the rugged mountains of southwestern Colorado — to introduce the latest addition to its Geolandar light truck/SUV tire line, a mud-terrain version.

    • Registration open for GTE pre-show events

      LAS VEGAS The Tire Industry Association has opened registration for its pre-show events on Oct. 30 at the Global Tire Expo/Specialty Equipment Market Association Show in Las Vegas.

    • RNR, Honest-1 get Entrepreneur top franchise nods

      IRVINE, Calif. — Entrepreneur magazine has named RNR Tire Express & Custom Wheels and Honest-1 Auto Care its best franchises in the wheels/tires and miscellaneous auto repair/maintenance services categories.

    • Cavs to sport Wingfoot logo on jerseys

      CLEVELAND — Goodyear's iconic Wingfoot logo will take flight next year in a new venue and format — on the front of the jerseys worn by the 2016 National Basketball Association champion Cleveland Cavaliers.

    • Toyo goes tongue-in-cheek in new ads

      SAN DIEGO — Hoping to challenge consumers' conventional views of tires, Toyo Tire USA Inc. is test-marketing a consumer advertising campaign that uses tongue-in-cheek humor to underscore the proper vehicle/tire relationship

Upcoming News Events >