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Marketing/Promotion

    • Tire Pros 'hassle-free' marketing campaign debuts

      HUNTERSVILLE, N.C. Three new marketing tools ads for television and radio and social media videos are among the tools now available to Tire Pros dealers as part of a million-dollar marketing campaign designed to promote the group's new...

    • Falken Wildpeak H/T 'true' LT product to debut this year

      RANCHO CUCAMONGA, Calif. — Dealers who have attended Sumitomo Rubber North America Inc.'s (SRNA) Falken Academy this summer — a dealer training seminar and ride-and-drive program — got a sneak peak at a soon-to-be-released...

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