Marketing/Promotion

Recent News

  • Pirelli backs 'Match for Peace' with #P4Peace

    By: Tire Business staff Aug 28, 2014

    ROME — Pirelli & C. S.p.A., citing the “multicultural, multi-religious and multi-ethnic values” that it considers integral to its culture, is throwing its support behind the upcoming “Inter-religious Match for Peace,” an all-star exhibition soccer match on Sept. 1...

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  • 'Two Guys Garage' to feature Raybestos rotors

    By: Tire Business Staff Report Aug 28, 2014

    MCHENRY, Ill. — Kevin Byrd and Willie B, hosts of the MAVTV show “Two Guys Garage,” will feature Raybestos-brand brake rotors…

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  • Kenda expands college sports deals

    By: Tire Business Staff Report Aug 28, 2014

    COLUMBUS, Ohio — American Kenda Rubber Industrial Co. Ltd. has signed three-year sponsorship deals with four college athletic programs.

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  • Mitchell 1 enhances ProDemand

    By: Tire Business Staff Report Aug 27, 2014

    POWAY, Calif. (Aug. 27, 2014) — Mitchell Repair Information Co. L.L.C.’s Mitchell 1 brand has further enhanced its ProDemand repair, diagnostic and maintenance software.

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  • Video: The Internet Marketing Panel at ITEC

    By: Tire Business staff Aug 27, 2014

    ORLANDO, Fla. — Here are a few of the highlights from the Internet Marketing Panel at the recent International Tire Exhibition & Conference for Tire Dealers and Auto Service Professionals in Orlando. The panelists were: Jessica Coonan, online community manager, Sullivan Tire & Auto...

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  • Bosch establishes UTI scholarship

    By: Tire Business Staff Report Aug 27, 2014

    SCOTTSDALE, Ariz. — Robert Bosch L.L.C. has established an education scholarship and employment grant program through the UTI Foundation…

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  • Quick Lane to sponsor Detroit bowl game

    By: Bill Shea, Crain News Service Aug 26, 2014

    DETROIT — The new college football bowl game at Detroit's Ford Field this December will be called the Quick Lane Bowl, named after Ford Motor Co.'s chain of more than 700 auto service outlets at Ford and Lincoln dealerships throughout the U.S. and Canada. Members of the Ford family also...

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  • YTC rolls out Geolandar H/T

    By: Tire Business Staff Report Aug 26, 2014

    FULLERTON, Calif. — The latest iteration of Yokohama Tire Corp.’s Geolandar light truck/SUV tire line — the H/T G056 — goes on sale…

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  • Yikes, that’s cold!

    By: Tire Business Staff Report Aug 26, 2014

    BRIDGEWATER, Mass. — The “Ice Bucket Challenge” has hit Sullivan Tire & Auto Service.

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  • Snap-on tops half-mill on FB

    By: Tire Business Staff Report Aug 26, 2014

    KENOSHA, Wis. — Snap-on Inc.’s “Facebook Nation” community recently surpassed the 500,000 mark.

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