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Marketing/Promotion

    • Cooper's Roadmaster brand turns 10

      FINDLAY, Ohio — Cooper Tire & Rubber Co. is marking the 10th anniversary of the debut of its Roadmaster truck tire brand, saying this represents a "launch point into our next era of successful product offerings…."

    • Yokohama becomes official tire of HPA

      SANTA ANA, Calif. — Yokohama Tire Corp. has a new partnership with Horsepower Adventures (HPA), a specialized off-road driving experience company, operating on Mexico's Baja peninsula.

    • TP Commercial hires Pirelli Ag/OTR GM

      ROME, Ga. — TP Commercial Solutions L.L.C. has hired Alex Vitale, general manager of agricultural/OTR tires for Pirelli Tyre the past 15 months, as its CEO for North America, replacing Clif Armstrong, who is no longer with the company.

    • 'Vision' for the future

      MONTREAL — Group Michelin's "Vision" for sustainable mobility is more than an idea, it's also a tangible product, a concept tire/wheel hybrid that's a concentration of technologies developed by a combination of creative design thinking and...

    • Pep Boys ties up with IndyCar racer Rahal

      PHILADELPHIA — Pep Boys - Manny, Moe & Jack has struck a personal sponsorship deal with IndyCar racer Graham Rahal, who will be doing promotional work for the Philadelphia-based auto parts retailer and service provider.

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