LAS VEGAS (Nov. 7, 2016) — Daystar Products International, a plastics and rubber molder from Phoenix, won Transamerican Auto Parts’ “Life is Better Off-Road” award for its moonshiner-inspired take on a 1941 Dodge Powerwagon dubbed “Bootlegger.”
The firm’s vehicle took the bootlegger theme and ran with it, impressing the judges panel with its creative use of aftermarket parts and a nod to history and a keen eye for design, Transamerican Auto Parts President and CEO Greg Adler said.
“The Bootlegger captures the essence of the Life is Better Off-Road Award for its on and off-road capabilities and customized update of the vintage vehicles associated with bootlegging.”
The Powerwagon’s 416-cubic-inch, 720-hp, supercharged enginer, racing transmission, custom driveshafts and longer leaf springs made it stand out as off-road capable in a field of remarkable entries ranging from Jeep Rubicons to Titan XDs, Transamerican said. The Powerwagon runs on Interco Super Swamper Tires
Mark Turner of Daystar Products wanted to employ a bootlegger theme throughout the build, Transamerican said, and chose copper because it was the prime metal commonly used to make bootlegger stills. The engine sports a copper radiator hose and copper air intake while the firewall was changed to copper then covered with dynamite.
Completed in 50 days by a team of Daystar mechanics, the Bootlegger was driven to Tennessee for RockAuto Xtreme Off-Road Adventure (also known as “Whiskey & Wheeling”), then shipped to Alaska where it was driven on a glacier before its appearance at SEMA.
This was the second year for Life is Better Off-Road award, which Mr. Adler said “recognizes the technical achievements and engineering advancements exclusive to the development of aftermarket products for off-road trucks, Jeeps and SUVs. “
Compton, Calif.-based Transamerican Auto Parts — parent of private brand tire and wheel supplier Pro Comp USA, off-road parts retailer 4 Wheel Parts, etc. — said judging criteria include off-road reliability and capability, real-world functionality, quality of craftsmanship and overall vehicle presentation.
The Bootlegger won out over a field of 10 semi-finalists.
The Bootlegger will receive a professional photo shoot and a cover feature and multi-page vehicle spotlight in ORA Magazine, Transamerican said, and will be recognized across the spectrum of Transamerican social media and digital channels, including a promotional email campaign, an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows, Truck & Jeep Fests, along with the benefits of extensive partner media coverage of the award.
What will have the biggest impact on the tire and automotive service industry this year?
|Tariffs and international trade policies.||
38% (63 votes)
|The expansion of online tire sales.||
13% (22 votes)
|Volatile supply prices.||
7% (11 votes)
|The disruption in tire distribution.||
22% (36 votes)
|Difficulty recruiting and retaining talent.||
21% (35 votes)
|Total votes: 167|