AKRON (Aug. 28, 2014) — Goodyear has hired Richard Kellam, previously global chief customer officer with Mars Inc., to be senior vice president, global sales and marketing, effective Sept. 22.
He succeeds Arthur de Bok, who left Goodyear in March.
Mr. Kellam will be responsible for establishing a sales and marketing program aligned with the company's focus on working from the market back to enhance the customer and consumer experience, Goodyear said.
During his 14 years with Mars, he held leadership roles in its North American and European business units, including more than three years as president of Mars Petcare Europe, where he drove significant increases in sales and earnings, led brand strategy and accelerated innovation, according to Goodyear.
Prior to Mars, he spent seven years with William Wrigley Co. in marketing and general management roles of increasing responsibility based in the U.S., Canada, India and Malaysia.
Mr. Kellam will report to Richard Kramer, Goodyear’s chairman and CEO, and will be based at the company's global headquarters in Akron.
“Richard brings a wealth of global experience and a track record of building successful sales and marketing capabilities in global companies with strong consumer brands,” Mr. Kramer said.
“In today’s rapidly evolving marketplace, where consumers are demanding both great products and meaningful experiences, our focus on sales and marketing excellence is critical to our long-term success. Richard will drive integrated sales and marketing programs to help Goodyear grow as the brand that consumers seek out, purchase and recommend to others.”