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Goodyear taps Kellam to sales post

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(LinkedIn photo)
Richard Kellam

AKRON (Aug. 28, 2014) — Goodyear has hired Richard Kellam, previously global chief customer officer with Mars Inc., to be senior vice president, global sales and marketing, effective Sept. 22.

He succeeds Arthur de Bok, who left Goodyear in March.

Mr. Kellam will be responsible for establishing a sales and marketing program aligned with the company's focus on working from the market back to enhance the customer and consumer experience, Goodyear said.

During his 14 years with Mars, he held leadership roles in its North American and European business units, including more than three years as president of Mars Petcare Europe, where he drove significant increases in sales and earnings, led brand strategy and accelerated innovation, according to Goodyear.

Prior to Mars, he spent seven years with William Wrigley Co. in marketing and general management roles of increasing responsibility based in the U.S., Canada, India and Malaysia.

Mr. Kellam will report to Richard Kramer, Goodyear’s chairman and CEO, and will be based at the company's global headquarters in Akron.

“Richard brings a wealth of global experience and a track record of building successful sales and marketing capabilities in global companies with strong consumer brands,” Mr. Kramer said.

“In today’s rapidly evolving marketplace, where consumers are demanding both great products and meaningful experiences, our focus on sales and marketing excellence is critical to our long-term success. Richard will drive integrated sales and marketing programs to help Goodyear grow as the brand that consumers seek out, purchase and recommend to others.”

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
46%
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
13%
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
24%
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
14%
(11 votes)
I don’t really care whether or not relief is granted.
3%
(2 votes)
Total votes: 78