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Video: The Internet Marketing Panel at ITEC

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ORLANDO, Fla. (Aug. 21, 2014) — Here are a few of the highlights from the Internet Marketing Panel at the International Tire Exhibition & Conference (ITEC) for Tire Dealers and Auto Service Professionals in Orlando.

The panelists were: Jessica Coonan, online community manager, Sullivan Tire & Auto Service; Mark Gillard, marketing and advertising manager, Sullivan Tire & Auto Service; Patrick Braswell, director of strategic initiatives, TCS Technologies; Ross McArthur, director of sales and business development—North America, Net Driven; and Alpio Barbara, Redwood General Tire.

The session was moderated by Alaina Scott, online manager, Tire Business.