Snap-on tops half-mill on FB

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KENOSHA, Wis. (Aug. 26, 2014) — Snap-on Inc.’s “Facebook Nation” community recently surpassed the 500,000 mark.

“Whether you want to get helpful tips, provide useful suggestions or learn about the latest and greatest tools, the Snap-on Facebook page is the place to be,” said Gerry Beronja, director of customer marketing for the Snap-on Tools Group. “With over a half million fans and growing, Snap-on Facebook is a popular meeting place for customers, franchisees and associates to interact and share information.”

On the Snap-on Facebook page visitors can click “Like” to be connected to the company’s online community. The page features information about product innovations, hand tools, power tools, tool storage, franchise opportunities, the Snap-on Masters of Metal Tour and Snap-on Racing, including Snap-on Funny Car driver Cruz Pedregon.

“We want to thank our customers for making the Snap-on Facebook page a popular social media destination. There are always interesting conversations taking place and we hope even more Snap-on enthusiasts will join the dialog,” Mr. Beronja added.

Kenosha-based Snap-on makes and markets tools, equipment, diagnostics, repair information and systems solutions for vehicle dealerships and repair centers, as well as for customers in industries including aviation and aerospace, agriculture, construction, government and military, mining, natural resources, power generation and technical education. Founded in 1920, Snap-on is a $3.1 billion, S&P 500 company.

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Previous | Published May 22, 2015

When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?

I try and take in at least one show a year.
30%
I usually attend one every few years.
14%
There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.
12%
I don’t find value in these shows and haven’t been to one in years.
19%
I’d like to but I am too busy
25%