Midas training video picks up Telly award

Comments Email

PALM BEACH GARDENS, Fla. (Aug. 25, 2014) — A video from TBC Corp.’s Midas Muffler unit has won a 2014 Bronze Telly Award in the training category.

The company’s video, “The 10 Midas Way Absolutes,” was created in partnership with Harris Goldman Productions. TBC said it “helps to reinforce dealer success by educating new franchisees on Midas best practices.” Each Midas “Absolute” represents “an important step in the premier automotive and customer service that Midas customers have come to know and trust,” the company added.

“We are extremely proud of this video and the positive results it has produced within our company,” said Brant Wilson, senior vice president of TBC Franchise Group. “Mastering The 10 Midas Way Absolutes is integral for the success of each Midas franchisee and their team. The training that this video provides helps to set Midas apart as a top automotive services franchise.”

The Telly Awards honor the finest film and video productions, groundbreaking Web commercials, videos and films and outstanding local, regional and cable TV commercials and programs, according to TBC, noting that their mission has been to strengthen the visual arts community by inspiring, promoting and supporting creativity.

The 34th Annual Telly Awards received more than 12,000 entries from 50 states and five continents.

Midas operates more than 2,250 franchised, licensed and company-owned shops in 14 countries, including nearly 1,500 in the U.S. and Canada and also owns the SpeeDee Oil Change business, with 161 auto service centers in the U.S. and Mexico.

More Polls>

TB Reader Poll

Previous | Published April 23, 2015

Do so-called “Religious Freedom” laws in place in some states impact how companies do business, and do you support them?

I support them and don’t think they have any effect on how I do business
51%
I don’t support them; they have a negative effect on businesses
5%
I think more research should be done about these laws’ impact before they’re enacted
16%
They’re horrible, an infringement on the rights of certain groups or individuals and shouldn’t be the law anywhere
28%

Explore the tire

Pirelli’s newest UHP tire – the P Zero™ All Season Plus