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Midas training video picks up Telly award

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PALM BEACH GARDENS, Fla. (Aug. 25, 2014) — A video from TBC Corp.’s Midas Muffler unit has won a 2014 Bronze Telly Award in the training category.

The company’s video, “The 10 Midas Way Absolutes,” was created in partnership with Harris Goldman Productions. TBC said it “helps to reinforce dealer success by educating new franchisees on Midas best practices.” Each Midas “Absolute” represents “an important step in the premier automotive and customer service that Midas customers have come to know and trust,” the company added.

“We are extremely proud of this video and the positive results it has produced within our company,” said Brant Wilson, senior vice president of TBC Franchise Group. “Mastering The 10 Midas Way Absolutes is integral for the success of each Midas franchisee and their team. The training that this video provides helps to set Midas apart as a top automotive services franchise.”

The Telly Awards honor the finest film and video productions, groundbreaking Web commercials, videos and films and outstanding local, regional and cable TV commercials and programs, according to TBC, noting that their mission has been to strengthen the visual arts community by inspiring, promoting and supporting creativity.

The 34th Annual Telly Awards received more than 12,000 entries from 50 states and five continents.

Midas operates more than 2,250 franchised, licensed and company-owned shops in 14 countries, including nearly 1,500 in the U.S. and Canada and also owns the SpeeDee Oil Change business, with 161 auto service centers in the U.S. and Mexico.

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
46%
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
13%
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
24%
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
14%
(11 votes)
I don’t really care whether or not relief is granted.
3%
(2 votes)
Total votes: 78