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TPMS roundtable: Know the technology, inform your customers

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Tyson Boyer of Dill Air Controls and Scot Holloway of Bartec Inc. were part of a panel discussion on dealing with TPMS issues at the dealership level.

By Miles Moore, Senior Washington reporter

ORLANDO, Fla. (Aug. 21, 2014) — Tire pressure monitoring systems (TPSM) are a tremendous opportunity for tire dealers — but only if they learn about the different TPMS technologies and inform their customers about the importance of TPMS.

This was the message of five TPMS experts in a roundtable discussion at the International Tire Exhibition and Conference, held Aug. 20-22 in Orlando.

“I educate my customers on a daily basis about TPMS,” said Tyson Boyer of Dill Air Controls. “My ads include TPMS, my website has educational material about TPMS, and I have a resident expert on TPMS.”

Motorists are only just starting to learn about TPMS, and it’s better to teach them about that in advance than to spring it on them all at once, according to Mr. Boyer.

“You don’t just want to say, ‘Mrs. Johnson, your sensor’s broken, that $124,” he said. “It’s a little more explainable than that.”

Even more important than educating customers is educating technicians to understand the different TPMS technologies in the market, and which cars have which TPMS systems, the panelists said. Treating systems as interchangeable can be disastrous, they said.

“If you fit a vehicle for one service kit, and you put another one on, you can’t fix stupid,” said Scot Holloway of Bartec USA. “You can try to make the system foolproof, but there are new fools born every day.”

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TB Reader Poll

Previous | Published October 21, 2016

Do your technicians use iPads, tablets or other electronic devices to check in customers and write up service orders?

Yes, we have for quite some time
36% (45 votes)
No, but we plan to begin using them soon
27% (33 votes)
No, we can’t afford or support it
23% (29 votes)
Never, I hate technology
14% (17 votes)
Total votes: 124
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