LEXINGTON, Ohio (Aug. 18, 2014) — Mid-Ohio Sports Car Course and the Mid-Ohio School have selected Goodyear as their official and exclusive tire supplier.
As part of the relationship, Goodyear will supply all tires for Mid-Ohio School’s fleet of cars, as well as the race track’s vehicles. The deal, for which no value was divulged, solidifies a nearly three-decade relationship Goodyear has had with the Lexington-based racing facility.
“To have Goodyear, one of the most iconic brands in racing, as part of our team is very rewarding,” said Craig Rust, president of Mid-Ohio Sports Car Course and Mid-Ohio School. “They have played such a big part of Mid-Ohio’s history and heritage.”
“Goodyear’s leadership in tire innovation and technology parallels how racing continues to evolve here at Mid-Ohio, and we’re happy to continue our working relationship with Goodyear moving forward.”
Goodyear replaces Kumho Tire USA Inc. as the tire partner for the driving school’s fleet of cars. Kumho supplied tires from 2007 to 2013.
The deal allows Goodyear to keep its familiar trackside presence during all Mid-Ohio events, the partners said, including the five-story “Goodyear Tower” — which houses the track’s media center and hospitality suites — as well as the “Goodyear Bridge” crossing over turn one at the 15-turn, 2.4-mile circuit.
“This association with a leading North American road course and driving school fits Goodyear well. There is a connection between the grueling demands Goodyear tires face in competitive track situations and everyday driving,” said Scott Rogers, Goodyear’s chief marketing officer, North America.
The Mid-Ohio School provides professional driving and riding instruction to drivers and motorcyclists of all skill levels. The school is a member of the AAA Approved School Network and is a recent recipient of the Ohio State Highway Patrol’s Partners for Safety Award. In 21 seasons, the school has graduated nearly 55,000 drivers and riders, including more than 16,800 teenage drivers and 11,900 motorcyclists. For a schedule or more information, visit www.midohioschool.com.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|