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Goodyear, Mid-Ohio team up

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LEXINGTON, Ohio (Aug. 18, 2014) — Mid-Ohio Sports Car Course and the Mid-Ohio School have selected Goodyear as their official and exclusive tire supplier.

As part of the relationship, Goodyear will supply all tires for Mid-Ohio School’s fleet of cars, as well as the race track’s vehicles. The deal, for which no value was divulged, solidifies a nearly three-decade relationship Goodyear has had with the Lexington-based racing facility.

Mid-Ohio Sports Car Course The Goodyear Tower at Mid-Ohio Sports Car Course.

“To have Goodyear, one of the most iconic brands in racing, as part of our team is very rewarding,” said Craig Rust, president of Mid-Ohio Sports Car Course and Mid-Ohio School. “They have played such a big part of Mid-Ohio’s history and heritage.”

“Goodyear’s leadership in tire innovation and technology parallels how racing continues to evolve here at Mid-Ohio, and we’re happy to continue our working relationship with Goodyear moving forward.”

Goodyear replaces Kumho Tire USA Inc. as the tire partner for the driving school’s fleet of cars. Kumho supplied tires from 2007 to 2013.

The deal allows Goodyear to keep its familiar trackside presence during all Mid-Ohio events, the partners said, including the five-story “Goodyear Tower” — which houses the track’s media center and hospitality suites — as well as the “Goodyear Bridge” crossing over turn one at the 15-turn, 2.4-mile circuit.

“This association with a leading North American road course and driving school fits Goodyear well. There is a connection between the grueling demands Goodyear tires face in competitive track situations and everyday driving,” said Scott Rogers, Goodyear’s chief marketing officer, North America.

The Mid-Ohio School provides professional driving and riding instruction to drivers and motorcyclists of all skill levels. The school is a member of the AAA Approved School Network and is a recent recipient of the Ohio State Highway Patrol’s Partners for Safety Award. In 21 seasons, the school has graduated nearly 55,000 drivers and riders, including more than 16,800 teenage drivers and 11,900 motorcyclists.  For a schedule or more information, visit www.midohioschool.com.  

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
46%
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
13%
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
24%
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
14%
(11 votes)
I don’t really care whether or not relief is granted.
3%
(2 votes)
Total votes: 78