CYPRESS, Calif. (Aug. 8, 2014) — Nitto Tire U.S.A. Inc. has relaunched its nittotire.com website featuring a scalable design, a more personalized user experience and improved search engine optimization.
Nitto said it has seen its Web traffic move heavily towards the mobile and tablet user over the past few years as those devices have become the dominant portal for browsing the Internet.
“Our goal was to create the most advanced and forward-thinking website in the tire industry,” said Stephen Leu, assistant manager, brand publishing for Nitto Tire.
“We wanted our customers to not only be able to explore our site with ease across every platform, but also benefit from a customized user experience that helps them make an educated and informed buying decision.”
The product landing pages on the revised website feature a new layout designed to help consumers find the right tire for their needs, according to the tire maker.
User-generated product reviews from a third-party review provider are integrated into every product page, allowing the consumer to browse real-world feedback from actual users in order to help them determine which tire best meets their needs.
Large-format 180- and 360-degree product rotations in a 3D image rotator allow the consumer to see sidewall and tread designs in better detail, Nitto said.
You can check out the new website by clicking here.
Is the uncertainty swirling about the U.S. presidential election this fall having any effect on your business plans?
|We've decided to put investments on hold.||
|We're not doing any hiring until the election's over.||
|It doesn't matter a bit. We're going full speed ahead.||
|We're taking a cautious approach and weighing every decision.||
|Is it too late to move to Canada?||
|I'm not planning to vote. It would be too painful.||
|Total votes: 88|