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Nitto relaunches website

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CYPRESS, Calif. (Aug. 8, 2014) — Nitto Tire U.S.A. Inc. has relaunched its website featuring a scalable design, a more personalized user experience and improved search engine optimization.

Nitto said it has seen its Web traffic move heavily towards the mobile and tablet user over the past few years as those devices have become the dominant portal for browsing the Internet.

Creating a responsive design through a combination of Zurb Inc.’s Foundation front-end framework, highly customized JavaScript and browser-detection libraries, Nitto said it has created a website that optimizes the layout for all desktop screen sizes as well as mobile devices and tablets in both portrait and landscape orientations.

“Our goal was to create the most advanced and forward-thinking website in the tire industry,” said Stephen Leu, assistant manager, brand publishing for Nitto Tire.

“We wanted our customers to not only be able to explore our site with ease across every platform, but also benefit from a customized user experience that helps them make an educated and informed buying decision.”

The product landing pages on the revised website feature a new layout designed to help consumers find the right tire for their needs, according to the tire maker.

User-generated product reviews from a third-party review provider are integrated into every product page, allowing the consumer to browse real-world feedback from actual users in order to help them determine which tire best meets their needs.

Large-format 180- and 360-degree product rotations in a 3D image rotator allow the consumer to see sidewall and tread designs in better detail, Nitto said.

You can check out the new website by clicking here.

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