CYPRESS, Calif. (Aug. 8, 2014) — Nitto Tire U.S.A. Inc. has relaunched its nittotire.com website featuring a scalable design, a more personalized user experience and improved search engine optimization.
Nitto said it has seen its Web traffic move heavily towards the mobile and tablet user over the past few years as those devices have become the dominant portal for browsing the Internet.
“Our goal was to create the most advanced and forward-thinking website in the tire industry,” said Stephen Leu, assistant manager, brand publishing for Nitto Tire.
“We wanted our customers to not only be able to explore our site with ease across every platform, but also benefit from a customized user experience that helps them make an educated and informed buying decision.”
The product landing pages on the revised website feature a new layout designed to help consumers find the right tire for their needs, according to the tire maker.
User-generated product reviews from a third-party review provider are integrated into every product page, allowing the consumer to browse real-world feedback from actual users in order to help them determine which tire best meets their needs.
Large-format 180- and 360-degree product rotations in a 3D image rotator allow the consumer to see sidewall and tread designs in better detail, Nitto said.
You can check out the new website by clicking here.
Are you paying attention to the ups-and-downs of the stock market?
|Yes, I invest in the market||
|Yes, but I mostly keep an eye on just my company's stock||
|No, it makes me nauseous||
|I’m glad I don't invest in the market; I would have lost my shirt||
|Total votes: 99|
Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?
|I wholeheartedly support their action – something needs to be done.||
|I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.||
|I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.||
|I’m kind of on the fence and not sure what’s right, but need more information before deciding.||
|I don’t really care whether or not relief is granted.||
|Total votes: 78|