ELK GROVE VILLAGE, Ill. (Aug. 5, 2014) — Automotive parts marketer ATP Automotive has named Luke Perkowski director of marketing and product management.
Roy Lipner, president and CEO of ATP Inc., ATP Automotive’s parent company, said that as the firm “continues to expand its product offerings and launches new marketing initiatives, it is imperative that a knowledgeable, creative person direct those efforts. We welcome Luke to ATP and know his experience will be a great asset to our organization.”
Mr. Perkowski will manage what Mr. Lipner called “two very important facets of our company, marketing and product management, focusing on strengthening the ATP Automotive brand, expanding and enhancing product lines, and, most importantly, addressing the needs of our customers.”
He came to ATP from Bosch Group, where he served as senior product manager. During his tenure there, Mr. Perkowski held a number of positions in product management. ATP said his expertise includes a focus on customer acquisition and program development for automotive retail, traditional, buying group, mass, OES and e-commerce accounts.
At Bosch Mr. Perkowski started and updated a number of programs for distribution at retail, traditional and e-commerce accounts, ATP said, and his “leadership of these programs resulted in revenue growth for his business unit, plus greater efficiency and profitability improvements.”
Prior to joining Bosch, he was part of the General Motors Co.’s Service Engineering program, where he worked on key elements of the service parts release process and design release criteria.
Mr. Perkowski graduated from Southern Illinois University with a bachelor of science degree in automotive technology.
ATP Automotive, which began as a supplier of automatic transmission replacement parts, has expanded its product offerings and now includes automatic transmission filter kits, repair kits, exhaust manifold kits, harmonic balancers, timing covers, cables, flywheel and ring gears, interior vent filters and chemicals.
More information about the company is available on its website.
When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?
|I try and take in at least one show a year.||
|I usually attend one every few years.||
|There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.||
|I don’t find value in these shows and haven’t been to one in years.||
|I’d like to but I am too busy||