RANCHO CUCAMONGA, Calif. (Aug. 1, 2014) — Falken Tire Corp. launched a nationwide rebate promotion today for its Ziex ZE950 All-Season tire.
The deal—which runs through Sept. 30—offers consumers a $50 rebate when purchasing a set of four Ziex ZE950 A/S tires.
Falken is calling the rebate promo “More Miles, More Savings,” and said it will advertise it in national consumer magazines and also will promote it at dealer locations.
Launched this past February, the Ziex ZE950 A/S is Falken’s first tire to be introduced in 95 different sizes, from 15-inch to 20-inch wheel diameters, the Rancho Cucamonga-based tire marketer said. The tire cover more than 93 percent of the total U.S. vehicle market and includes 33 individual crossover utility vehicle (CUV) sizes.
The ZE950 A/S is backed by a 65,000-mile limited warranty for the H- and V-Speed-rated line-up.
“Sales of the ZIEX ZE950 A/S have been excellent since our launch,” said Rick Brennan, Falken’s executive director of marketing.
“However, we believe offering a rebate on the ZE950 will enable even more consumers to consider the tire and the Falken brand.”
Customers taking advantage of the “More Miles, More Savings” promotion must either submit a rebate form by mail, including their original store receipt showing the purchase of four Ziex ZE950 A/S tires, or they may apply online at www.falken.rapid rebates.com/ consumer/USA.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|