MCHENRY, Ill. (July 30, 2014) — Kristin Grons has joined Brake Parts Inc. as marketing manager and will be responsible for leading the planning and execution of high-impact marketing strategies for the firm’s Raybestos-brand brakes.
She will provide leadership insights and support corporate strategic objectives, Brake Parts said, as well as analyze research and manage advertising, social media, promotional programs and social, digital and Web strategies.
Ms. Grons previously served as product and creative services manager for Spring Grove, Ill.-based Intermatic Inc., where she held positions of marketing manager in the landscape lighting division and product manager in the home protection and controls division. In addition, Ms. Grons worked in the wireless data industry for five years at Motient Communications in Lincolnshire, Ill., where her positions with the company included retail channel administrator, product manager and marketing manager.
Throughout her career, Ms. Grons has managed creative teams, product management and cross-functional teams, Brakes Parts said, as well as outside agencies.
“We welcome Kristin to the Brake Parts Inc team and are pleased to have her on board as our new marketing manager,” said Bruce Tartaglione, senior vice president global marketing and sales.
“Her previous experiences make her the perfect person to initiate new, proactive programs that will help Raybestos brand brakes and its customers continue to grow their businesses together.”
A graduate of Illinois State University, Ms. Grons earned a Bachelor of Science degree in marketing and a minor in business administration.
“I’m excited to be part of the BPI team and look forward to working with everyone to strengthen and grow the established Raybestos brand,” Ms. Grons said. “I’m also fortunate to be joining such a respected company with a strong history and opportunity for growth.”
What is the most pressing issue facing your dealership in 2017?
|Finding skilled, qualified workers||
71% (103 votes)
|Competition from online tire sales||
16% (23 votes)
|Managing marketing and social media efforts||
7% (10 votes)
|Upgrading our shop’s technology and equipment||
5% (7 votes)
2% (3 votes)
|Total votes: 146|