CHICAGO (July 25, 2014) — Jiffy Lube International Inc. is supporting the Muscular Dystrophy Association (MDA) for the group’s third annual "Muscle Up" campaign, meant to raise funds to help save and improve the lives of Americans fighting muscle disease.
As part of the campaign, Jiffy Lube is inviting drivers to visit participating Jiffy Lube service centers through Sept. 1 to make donations to the MDA. Since 2012, Jiffy Lube has raised more than $2 million through the Muscle Up campaign, and with this year’s campaign the company is aiming to add another $1 million.
The Muscle Up campaign emphasizes the parallels between the muscles of the body and a vehicle’s engine, both of which require care and maintenance to perform at the optimal level, Jiffy Lube said.
During the donation period, Jiffy Lube customers can make $3 donations to the MDA in exchange for a Muscle Up savings book that contains more than $100 in savings from Jiffy Lube, along with coupons for Gap, Michaels, Arts & Crafts, Famous Footwear and Aeropostale.
Funds raised through savings book donations will directly benefit MDA families and help support the association’s research and health care services programs. In addition, it will help to send children affected by muscle disease to a weeklong, barrier-free MDA summer camp each year at no cost, Jiffy Lube said.
In addition, the auto service firm has implemented an online donations component to increase awareness. For each new fan who likes the Jiffy Lube corporate Facebook page through Sept. 1, Jiffy Lube will donate $1 to MDA. The company said it will donate up to $10,000.
“The Jiffy Lube Muscle Up campaign has been successful due to the generosity of our dedicated franchisees and loyal customers, who are committed to raising, not only awareness, but also vital funds needed to help find treatments and cures for muscular dystrophy and related diseases,” said Steven Ledbetter, international president of Jiffy Lube. “We’re proud to fuel the fight against muscle disease and help support the individuals and families served by MDA.”