MONROVIA, Calif. (July 18, 2014) — China Manufacturers Alliance L.L.C (CMA) will launch the “Duraturn” brand as a full tire line — passenger, light truck, trailer and medium truck — at the upcoming International Tire Exhibition & Conference–Tire Dealers/Auto Service (ITEC) Aug. 20-22 in Orlando, Fla.
Besides launching the Duraturn line, CMA will showcase its Double Coin truck/OTR, Warrior passenger/light truck and Dynatrail specialty trailer tire lines at its booth, No. 400.
CMA has secured the North American marketing rights to the Duraturn brand, which is owned and produced by China’s Shaanxi Yanchang Petroleum Group Rubber Co. Ltd., according to Aaron Murphy, vice president.
CMA has offered Duraturn truck tires for the past 18 months, but this marks the debut of the expanded portfolio, he said, and gives CMA a more price-point sensitive consumer tire line alongside the Warrior brand, which was launched earlier this year.
In addition, CMA Vice President Walt Weller will speak on “The Importance of China in the Global Tire Industry” at ITEC, and Mr. Murphy will be on a panel of industry experts discussing the OTR tire segment.
With one-third of 2018 in the books, how would you characterize business thus far?
|Sales are behind where we were last year at this point.||
29% (36 votes)
|Our sales are about the same as last year.||
20% (25 votes)
|The first four months have been extremely strong; let's hope we can maintain it.||
33% (41 votes)
|One month up, one month down ...||
18% (22 votes)
|Total votes: 124|