CMA's 'Duraturn' to debut at ITEC

Comments Email

MONROVIA, Calif. (July 18, 2014) — China Manufacturers Alliance L.L.C (CMA) will launch the “Duraturn” brand as a full tire line — passenger, light truck, trailer and medium truck — at the upcoming International Tire Exhibition & Conference–Tire Dealers/Auto Service (ITEC) Aug. 20-22 in Orlando, Fla.  

Besides launching the Duraturn line, CMA will showcase its Double Coin truck/OTR, Warrior passenger/light truck and Dynatrail specialty trailer tire lines at its booth, No. 400.

CMA has secured the North American marketing rights to the Duraturn brand, which is owned and produced by China’s Shaanxi Yanchang Petroleum Group Rubber Co. Ltd., according to Aaron Murphy, vice president.

CMA has offered Duraturn truck tires for the past 18 months, but this marks the debut of the expanded portfolio, he said, and gives CMA a more price-point sensitive consumer tire line alongside the Warrior brand, which was launched earlier this year.

In addition, CMA Vice President Walt Weller will speak on “The Importance of China in the Global Tire Industry” at ITEC, and Mr. Murphy will be on a panel of industry experts discussing the OTR tire segment.

 

 

 

More Polls>

TB Reader Poll

Previous | Published May 22, 2015

When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?

I try and take in at least one show a year.
30%
I usually attend one every few years.
14%
There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.
12%
I don’t find value in these shows and haven’t been to one in years.
19%
I’d like to but I am too busy
25%