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CMA's 'Duraturn' to debut at ITEC

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MONROVIA, Calif. (July 18, 2014) — China Manufacturers Alliance L.L.C (CMA) will launch the “Duraturn” brand as a full tire line — passenger, light truck, trailer and medium truck — at the upcoming International Tire Exhibition & Conference–Tire Dealers/Auto Service (ITEC) Aug. 20-22 in Orlando, Fla.  

Besides launching the Duraturn line, CMA will showcase its Double Coin truck/OTR, Warrior passenger/light truck and Dynatrail specialty trailer tire lines at its booth, No. 400.

CMA has secured the North American marketing rights to the Duraturn brand, which is owned and produced by China’s Shaanxi Yanchang Petroleum Group Rubber Co. Ltd., according to Aaron Murphy, vice president.

CMA has offered Duraturn truck tires for the past 18 months, but this marks the debut of the expanded portfolio, he said, and gives CMA a more price-point sensitive consumer tire line alongside the Warrior brand, which was launched earlier this year.

In addition, CMA Vice President Walt Weller will speak on “The Importance of China in the Global Tire Industry” at ITEC, and Mr. Murphy will be on a panel of industry experts discussing the OTR tire segment.

 

 

 

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
46%
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
13%
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
24%
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
14%
(11 votes)
I don’t really care whether or not relief is granted.
3%
(2 votes)
Total votes: 78