ALBUQUERQUE, N.M. (July 17, 2014) — Ignition products maker Enerpulse Technologies Inc. has added Mathew Truster as its new aftermarket business unit manager.
Mr. Truster is responsible for leading the sales growth of Pulstar with PlasmaCore, the latest edition of the firm’s Pulstar spark plug line. He will “devise and implement the sales strategy, provide support to the company’s distribution channel partners and ensure product data information accuracy,” the company said.
He joins Albuquerque-based Enerpulse with a diverse background in sales, including 15 years as a senior sales representative for NCH Corp.’s Mantek a division, a manufacturer of industrial lubrications. Mr. Truster also has direct sales experience with Bowman, a division of Barnes Distribution, which sells inventory management services and solutions for consumable items such as fasteners, fittings, fuses and more.
“I believe the automotive aftermarket represents a meaningful opportunity for Enerpulse’s Pulstar with PlasmaCore spark plugs,” Mr. Truster said, noting he’s “excited to join the company at this stage in its development and look forward to working with our valued channel partners to help rapidly increase consumer sales.”
Mr. Truster earned a degree in physics from Indiana University in Bloomington, Ind., and is a 2006 graduate of Leadership Albuquerque.
More information on the Pulstar line is available on its website.
How stiff is the competition from car dealers selling tires in your area of operation?
|Not stiff at all, it's negligible||
21% (20 votes)
|Pretty intense but I'm holding my own and haven’t lost many sales||
26% (24 votes)
|It's moderately competitive but I’ll always beat their deals||
22% (21 votes)
|I've adjusted how I approach tire sales and it seems to be working to my benefit||
15% (14 votes)
|I'm ready to give up and look for another line of work||
16% (15 votes)
|Total votes: 94|