Goodyear names Schnepf VP of communications, N.A.

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Kristina Schnepf

AKRON (July 14, 2014) — Goodyear has named Kristina Schnepf vice president of communication for its North America business unit.

Ms. Schnepf joined Goodyear from Dow Chemical Co. in Midland, Mich., where she spent 22 years in positions of increasing responsibility in branding, marketing communications, media relations, internal communications, crisis management and community relations.

“We are very happy to welcome Kristina to Goodyear’s North America team,” said Steve McClellan, president, North America for Goodyear.

“As we grow our position in the North American tire market, strong communication with all of our stakeholders becomes increasingly important. We look forward to Kristina’s leadership to further strengthen the value of communication in the execution of our strategy.”

Ms. Schnepf will report directly to Mr. McClellan, Goodyear said, and functionally to Paul Fitzhenry, Goodyear’s senior vice president global communications and chief communications officer. Ms. Schnepf is a 1991 graduate of Michigan State University.

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Previous | Published May 22, 2015

When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?

I try and take in at least one show a year.
30%
I usually attend one every few years.
14%
There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.
12%
I don’t find value in these shows and haven’t been to one in years.
19%
I’d like to but I am too busy
25%