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Goodyear names Schnepf VP of communications, N.A.

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Kristina Schnepf

AKRON (July 14, 2014) — Goodyear has named Kristina Schnepf vice president of communication for its North America business unit.

Ms. Schnepf joined Goodyear from Dow Chemical Co. in Midland, Mich., where she spent 22 years in positions of increasing responsibility in branding, marketing communications, media relations, internal communications, crisis management and community relations.

“We are very happy to welcome Kristina to Goodyear’s North America team,” said Steve McClellan, president, North America for Goodyear.

“As we grow our position in the North American tire market, strong communication with all of our stakeholders becomes increasingly important. We look forward to Kristina’s leadership to further strengthen the value of communication in the execution of our strategy.”

Ms. Schnepf will report directly to Mr. McClellan, Goodyear said, and functionally to Paul Fitzhenry, Goodyear’s senior vice president global communications and chief communications officer. Ms. Schnepf is a 1991 graduate of Michigan State University.

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
46%
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
13%
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
24%
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
14%
(11 votes)
I don’t really care whether or not relief is granted.
3%
(2 votes)
Total votes: 78