AKRON (July 14, 2014) — Goodyear has named Kristina Schnepf vice president of communication for its North America business unit.
Ms. Schnepf joined Goodyear from Dow Chemical Co. in Midland, Mich., where she spent 22 years in positions of increasing responsibility in branding, marketing communications, media relations, internal communications, crisis management and community relations.
“We are very happy to welcome Kristina to Goodyear’s North America team,” said Steve McClellan, president, North America for Goodyear.
“As we grow our position in the North American tire market, strong communication with all of our stakeholders becomes increasingly important. We look forward to Kristina’s leadership to further strengthen the value of communication in the execution of our strategy.”
Ms. Schnepf will report directly to Mr. McClellan, Goodyear said, and functionally to Paul Fitzhenry, Goodyear’s senior vice president global communications and chief communications officer. Ms. Schnepf is a 1991 graduate of Michigan State University.
How do you expect the recent collaborations involving Michelin/TBC and Goodyear/Bridgestone will affect the tire industry?
|Improved relationship with wholesalers.||
21% (43 votes)
|Fewer options for dealers.||
41% (83 votes)
26% (52 votes)
5% (11 votes)
|It won’t affect my business.||
6% (13 votes)
|Total votes: 202|