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Falken launches Ziex rebate promo

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RANCHO CUCAMONGA, Calif. (July 11, 2014) — Consumers can pick up a $50 rebate when they purchase a set of four Ziex ZE950 A/S tires during Falken Tire Corp.’s “More Miles, More Savings” nationwide promotion, which runs from Aug. 1 through Sept. 30.

Falken will support the promotion with advertising in national consumer magazines and tire trade publications, the Rancho Cucamonga-based tire marketer said.

The company launched the Ziex ZE950 A/S in February with 95 sizes covering 93 percent of the U.S. market, ranging from 15- to 20-inch wheel diameters, including 33 individual crossover utility vehicle (CUV) sizes. The H- and V-speed-rated line is backed by a 65,000-mile warranty.

The Ziex line carries Falken’s Dynamic Range Technology, a proprietary compound that the company said “widens the operating temperature range of the all-season tire without sacrificing handling performance, comfort or mileage.”

Third party testing shows the ZE950 A/S lasts 63-percent longer than its predecessor, the ZE912’s original compound, according to Falken.

“Sales of the Ziex ZE950 A/S have been excellent since our launch,” said Rick Brennan, Falken’s executive director of marketing. “We feel offering this late summer/early fall rebate on the ZE950 will enable our dealers to reach out to more consumers in consideration of both the tire and the Falken brand.”

To qualify for the “More Miles, More Savings” promotion, customers must submit a rebate form along with the original store receipt showing the purchase of four Ziex ZE950 A/S tires, or they can apply online at Falken’s rebate website.

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TB Reader Poll

Previous | Published August 31, 2015

With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?

None
18%
(34 votes)
10%
26%
(49 votes)
11 to 20%
13%
(24 votes)
21 to 35%
14%
(26 votes)
36 to 60%
20%
(38 votes)
All of them
8%
(15 votes)
Total votes: 186