SANTA PAULA, Calif. (July 10, 2014) — As part of a branding strategy aimed at expanding its global footprint, automotive service equipment maker BendPak Inc. recently launched a website for the United Kingdom.
The new BendPak-Ranger website showcases a more modern look and “delivers users fast and easy access to a wide variety of technical information that is vital for consumers, dealers and field service specialists,” BendPak said, adding that “a responsive design means it provides an optimal viewing experience from a desktop PC or from mobile and tablet devices.”
Jeff Kritzer, senior vice president of sales and marketing, said the Santa Paula-based company’s development team “has worked hard over the past few months to make this UK website launch become a reality,” and the site “makes it easier for visitors in the United Kingdom and surrounding territories to access our extensive portfolio of products, along with technical information, service bulletins and product support.”
The website contains an improved search function that offers clear routing to product information, installation and service details as well as video tutorials and demonstrations, while an easy-to-understand tabbed layout simplifies navigation, according to BendPak.
Laura Carvajal, content editor for BendPak-Ranger, said the new site “was designed to meet the needs of a variety of audiences—from small repair shops to car dealers, franchises, car enthusiasts and DIY’ers. We wanted a website that could showcase our products, company and service capabilities through an easy-to-use and easy-to-read interface.
“Making capital equipment purchase decisions comes with a lot of questions and concerns. That’s why we’ve made an effort to provide detailed information, photos, videos and comparative guides—all designed to help consumers make informed decisions and relieve fears or concerns.”
BendPak-Ranger manufactures car lifts, parking lifts, pipe benders and air compressors. The company’s Ranger brand includes tire changers, wheel balancers, motorcycle lift products and a wide variety of garage equipment.
More information is available on BendPak’s website.
What is the best business practice?
|Treating your customers fairly.||
67% (36 votes)
|Offering the lowest price possible.||
2% (1 votes)
|Doing the job well, as quickly as possible.||
22% (12 votes)
|Staying ahead of technology.||
4% (2 votes)
|Be heavily involved in the community.||
6% (3 votes)
|Total votes: 54|