Nexen redesigns website

Comments Email

DIAMOND BAR, Calif. (July 9, 2014) — Nexen Tire Corp. has launched a redesigned website “geared towards consumer interaction and industry functionality.”

The upgraded site now offers direct feeds from Nexen’s social media campaign, a resources section to access files, downloadable tire specifications, enhanced product pages, videos and other features, the Diamond Bar-based tire marketer said.

The project “is the first step in Nexen’s plan to be more customer-reaching on the Web and in other online applications,” the company said.

“At Nexen, our brand motto is to offer high quality products and to ensure end user safety,” said Kyle Roberts, Nexen’s director of marketing. “Our old web design wasn’t allowing that message to be portrayed properly and was in need of a facelift.

“With the changes made, we are much more comfortable with the messaging that visitors will receive.”

The company said it plans to add more features to the website and to its social media campaign in the coming months. “The Web has become such a huge piece of the purchase process for consumers, even if they are just researching online and buying at a dealer location,” Mr. Roberts said. “We need to embrace these trends, invest heavily in our digital assets and expand on our current capabilities.”

Nexen’s website address remains the same and is both desktop and mobile device compatible, according to the company.

In addition to product information on the website, Nexen technical support and customer service can be reached at 800-576-3936 or via email at info@nexentireusa.com.

More Polls>

TB Reader Poll

Previous | Published May 22, 2015

When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?

I try and take in at least one show a year.
30%
I usually attend one every few years.
14%
There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.
12%
I don’t find value in these shows and haven’t been to one in years.
19%
I’d like to but I am too busy
25%