DIAMOND BAR, Calif. (July 9, 2014) — Nexen Tire Corp. has launched a redesigned website “geared towards consumer interaction and industry functionality.”
The upgraded site now offers direct feeds from Nexen’s social media campaign, a resources section to access files, downloadable tire specifications, enhanced product pages, videos and other features, the Diamond Bar-based tire marketer said.
The project “is the first step in Nexen’s plan to be more customer-reaching on the Web and in other online applications,” the company said.
“At Nexen, our brand motto is to offer high quality products and to ensure end user safety,” said Kyle Roberts, Nexen’s director of marketing. “Our old web design wasn’t allowing that message to be portrayed properly and was in need of a facelift.
“With the changes made, we are much more comfortable with the messaging that visitors will receive.”
The company said it plans to add more features to the website and to its social media campaign in the coming months. “The Web has become such a huge piece of the purchase process for consumers, even if they are just researching online and buying at a dealer location,” Mr. Roberts said. “We need to embrace these trends, invest heavily in our digital assets and expand on our current capabilities.”
Nexen’s website address remains the same and is both desktop and mobile device compatible, according to the company.
In addition to product information on the website, Nexen technical support and customer service can be reached at 800-576-3936 or via email at firstname.lastname@example.org.
What is the most pressing issue facing your dealership in 2017?
|Finding skilled, qualified workers||
71% (103 votes)
|Competition from online tire sales||
16% (23 votes)
|Managing marketing and social media efforts||
7% (10 votes)
|Upgrading our shop’s technology and equipment||
5% (7 votes)
2% (3 votes)
|Total votes: 146|