DUNCAN, S.C. (July 8, 2014) — Michelin North America Inc. has promoted Don Byrd to president and COO of its TCi Tire Centers L.L.C. unit, succeeding Guy Pekle, who is returning to France to assume new responsibilities for Group Michelin.
Additionally, TCi has appointed Vitor Silva senior vice president of its commercial tire division, moving to TCi from Michelin Americas Truck Tires, where he has been director of commercial business since September 2011.
Mr. Byrd has been vice president of marketing for Michelin’s passenger and light truck tires division since May 2009. Prior to that, he spent 19 years with Procter & Gamble in a variety of managerial positions.
“I am excited to join TCi to work with such a dynamic organization,” Mr. Byrd said. “My initial objective will be to take a talented group of people to the next level and to make TCi a stronger partner to our valued customers.”
Mr. Pekle will be in charge of the account management, demand-to-cash and go-to-market process in the tire maker’s Commercial Performance Department at group headquarters in France.
Mr. Silva joined Michelin in 1997 in Brazil.
Duncan-based TCi comprises two divisions—distribution and commercial. The distribution division serves passenger and light truck retailers with 86 distribution centers across the country. With 67 commercial centers and nine retread plants, TCi supports its commercial division’s truck and earthmover customers throughout the U.S.