AAPEX to offer exhibitor pre-show webinar

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MOKENA, Ill. (July 1, 2014) — The AAPEXedu Webinar Series will present “Pre-Show Marketing Can Ensure Your Success,” a free exhibitor webinar at 4 p.m. EST on July 8.

The 2014 Automotive Aftermarket Products Expo (AAPEX) is slated for Nov. 4-6 at the Sands Expo Center in Las Vegas.

Steve Miller, a strategic marketing expert, will show exhibitors how to grab the attention of their top buyers before they travel to Las Vegas, according to AAPEX organizers.

The monthly AAPEXedu Webinar Series is designed to help ensure exhibitors grow their businesses and get the most out of their participation in AAPEX 2014, organizers said.

Additional exhibitor webinars will cover “Referral Marketing” in August, “Copywriting” in September and “Boothmanship for AAPEX” in October.

To register for “Pre-Show Marketing Can Ensure Your Success” or to watch a previous webinar in the AAPEXedu Video Learning Library, visit the AAPEX website.

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TB Reader Poll

Previous | Published May 22, 2015

When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?

I try and take in at least one show a year.
30%
I usually attend one every few years.
14%
There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.
12%
I don’t find value in these shows and haven’t been to one in years.
19%
I’d like to but I am too busy
25%