WAKEFIELD, MASS. (June 30, 2014) — Alliance Tire Americas recently presented a check for $500 to the Tomah High School Future Farmers of America (FFA) in Tomah, Wis.
The donation was in conjunction with the company’s three-year sponsorship of the National Tractor Pullers Association (NTPA).
Alliance said visitor participation was a major contributing factor to its successful charitable effort, centering at the company’s trailer at the Budweiser Dairyland Super National Truck and Tractor Pull in Tomah. Every participant in the Alliance “Spin and Win” promotion increased Alliance’s contribution to the local FFA. Alliance also pitched in an additional donation for each photo posted from the pull to #alliancetirepulls.
“The Tomah FFA really appreciates Alliance Tire supporting our FFA members with this donation,” said Nelda Bailey, Tomah High School FFA advisor.
“We will be using the donation to help support events for the members throughout the year such as speaking contests, conventions and leadership workshops.”
Bruce Besancon, Alliance Tire Americas’ vice president of marketing, said the tire maker is strongly committed to leadership development and the success of young farmers and agribusiness professionals.
“Through this donation and others we will be making to FFA, 4-H and other organizations throughout the summer, we are proud to support America’s next generation of farmers and honor the nation’s agricultural legacy,” he added.
Alliance Tire Americas said it joined NTPA this year as an official sponsor and was the first major tire partner for the organization. The next major pulling event Alliance will be supporting is to be held in Chapel Hill, Tenn., on July 18.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|