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Ford tops ranking of best global green brands

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(Interbrand photo)

NEW YORK (June 26, 2014) — Ford Motor Co. was recognized for its commitment to sustainability, ranking No. 1 on brand consultancy firm Interbrand’s 2014 list of the 50 Best Global Green Brands.

The auto maker beat out last year’s winner—Toyota Motor Sales U.S.A. Inc.—along with Johnson & Johnson, Coca-Cola Co. and Microsoft Corp.

Ford claimed the top spot for its “forward-thinking approach to environmentally responsible and sustainable manufacturing, greater transparency about its business operations, and for disclosure of information, particularly in the area of manufacturing,” according to Interbrand. Ford’s focus on water, highlighted in the company’s recently released 15th annual Sustainability Report, as well as its waste-reduction and green building efforts, contributed to the company’s rise to the top, Interbrand added.

Robert Brown, vice president of Sustainability, Environment & Safety Engineering for the auto maker, said at Ford “we are working to develop the highest-quality products in the market for our customers while manufacturing them in the most environmentally responsible manner and replicating this globally. This award tells us that our stakeholders agree.”

When identifying the top 50 Best Global Green Brands each year, Interbrand said it starts with the 100 brands that make up its annual Best Global Brands report. “Brands that appear on this annual ranking have a global presence and a demonstrated record of delivering value to their stakeholders,” the company said.

Interbrand then conducts extensive consumer research to capture public perception of the brands’ sustainable or green practices and compares that to environmental or sustainability performance data collected and analyzed by Deloitte Consulting L.L.P.

“Over the past few years, Ford has proven to be a sustainability leader,” said Jez Frampton, Interbrand’s Global CEO. “Sustainability is fully integrated into Ford’s overall business strategy. As such, the company is able to swiftly identify and address its impact on the environment and society across every facet of its operations.

“Continuing to invest in alternative energy sources and fuel-saving technologies—and educating consumers on its benefits—will be key to enhancing its business and brand value over time.”

To view the full list of the 50 Best Global Green Brands for 2014, click here.

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Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
46%
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I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
13%
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I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
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Total votes: 78