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RAC approves name change

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MISSISSAUGA, Ontario (June 25, 2014) — The Rubber Association of Canada (RAC) will soon be the Tire and Rubber Association of Canada/L’Association canadienne du pneu et du caoutchouc, thanks to the unanimous vote of the RAC membership at the association’s annual general meeting June 19.

When the RAC surveyed its members earlier this year about changing the association’s name, 69 percent said they wanted to change the name to the Tire and Rubber Association of Canada, the RAC said in its May e-Newsletter.

“This initiative is borne of the idea our association’s name should more accurately reflect who we are and what we do,” the RAC said in the newsletter.

“The proposed name change adds to who we are—it does not take anything away,” the association added. “It is merely a better descriptor.”

There was no exact word on when the name change will be official, but an association spokeswoman said it would be within the next few weeks.

The RAC is the second major association to announce a name change this year. On April 24, the former Automobile Aftermarket Industry Association (AAIA) became the Auto Care Association.

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With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?

None
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Total votes: 190