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Keller to be Tireco's Midwest mgr.

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GARDENA, Calif. (June 25, 2014) — Tireco Inc. has hired Chad Keller, previously with TBC Corp. as a regional manager, to be its regional sales manager, Midwest.

Victor Li, Tireco’s vice president of sales and marketing, lauded Mr. Keller’s “extensive and proven experience in developing and managing strategic partnership with Midwest clients” and an invaluable asset to Tireco as it expands its national programs.

“Our goal continues to become the premier private brand program of choice, and Chad will help us achieve it moving forward,” Mr. Li said.

Prior to working with TBC, Mr. Keller was regional and business development manager with Cooper Tire & Rubber Co. for 11 years.

Mr. Keller will work with Tireco’s Eastern Regional management team comprised of Peter LoStocco, Ron Brady, Wayne Hazen and headed by Ken Thornton.

Gardena-based Tireco distributes its own Milestar, Geostar, Geotrac, Nanco and Tracgard private brands and is the exclusive U.S. distributor for the Nankang and Westlake brands.

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TB Reader Poll

Previous | Published August 31, 2015

With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?

None
18%
(34 votes)
10%
26%
(49 votes)
11 to 20%
13%
(25 votes)
21 to 35%
14%
(27 votes)
36 to 60%
21%
(39 votes)
All of them
8%
(16 votes)
Total votes: 190