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Keller to be Tireco's Midwest mgr.

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GARDENA, Calif. (June 25, 2014) — Tireco Inc. has hired Chad Keller, previously with TBC Corp. as a regional manager, to be its regional sales manager, Midwest.

Victor Li, Tireco’s vice president of sales and marketing, lauded Mr. Keller’s “extensive and proven experience in developing and managing strategic partnership with Midwest clients” and an invaluable asset to Tireco as it expands its national programs.

“Our goal continues to become the premier private brand program of choice, and Chad will help us achieve it moving forward,” Mr. Li said.

Prior to working with TBC, Mr. Keller was regional and business development manager with Cooper Tire & Rubber Co. for 11 years.

Mr. Keller will work with Tireco’s Eastern Regional management team comprised of Peter LoStocco, Ron Brady, Wayne Hazen and headed by Ken Thornton.

Gardena-based Tireco distributes its own Milestar, Geostar, Geotrac, Nanco and Tracgard private brands and is the exclusive U.S. distributor for the Nankang and Westlake brands.

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Previous | Published March 9, 2018

How would you characterize your shop's experience with winter tires?

We are selling a lot more, especially when the weather is bad
31% (26 votes)
We aren't selling many of them.
14% (12 votes)
We only sell them if a customer asks.
19% (16 votes)
The climate is not conducive here for winter tires.
36% (30 votes)
Total votes: 84
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