CYPRESS, Calif. (June 19, 2014) — Clarion Corp. of America and Toyo Tire U.S.A. Corp. are partnering on “Clarion Builds,” described as “an innovative marketing program…to tackle unique restoration projects of iconic cars and trucks.”
The company said it selects “key partners” for each individual project. The program “is designed to connect with new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians and anyone with an interest in design and style, through a mix of social and traditional media.”
Allen H. Gharapetian, Clarion vice president of marketing and product planning, said the Cypress-based firm is “very excited to have Toyo Tires as part of the Clarion Builds program.
“Clarion and Toyo Tires share nearly identical values when it comes to innovation, performance and quality so it is great to have their support and involvement as a Gold Level Partner for Clarion Builds’ currently active BMW 2002 restoration project.”
The first Clarion Builds project involves the ground-up restoration of a 1974 BMW 2002, which the company called “an iconic modern classic” that will be “a work of art at the completion of the project.” The undertaking’s key partners will provide specific project details throughout the different phases until its full completion, Clarion said.
“We are very happy to be a part of the Clarion Builds program since we share the same passion for iconic cars, motorsports and everything in between,” said Amy Coleman, senior director of marketing for Toyo. “At Toyo Tires, we agree people should love their automobiles, and we enjoy being a part of that love affair.
“Between our experience and breadth of premium tire products we look forward to helping make each of these projects special.”
Clarion Corp. is a subsidiary of Japan-based Clarion Co. Ltd,, a consolidated subsidiary of the Hitachi Group since 2006. Clarion is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
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|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|