FINDLAY, Ohio (June 19, 2014) — American Tire Distributor’s Hercules Tire & Rubber Co. subsidiary is launching its Warrior Weekend Sweepstakes for consumers in anticipation of the July 25 release of the movie “Hercules.”
In partnership with Paramount Pictures Corp. and Metro-Goldwyn-Mayer Pictures, the Hercules Tires Warrior Weekend Sweepstakes began June 18 and runs through Aug. 8.
The consumer sweepstakes is in addition to one Hercules is running for its dealers, which will send one winner on a trip to Las Vegas. That contest runs through July 25.
The consumer sweepstakes will be supported with a co-branded promotional campaign including point of sale materials at independent tire dealer shops nationwide, print ads, digital and social media support.
Findlay-based Hercules said the sweepstakes offers one grand prize winner and a guest a trip to Las Vegas, including tickets to a major mixed martial arts event, three nights at Caesars Palace and $1,000 cash.
Additionally, three first prize “Warrior Winners” will receive a set of the toughest Hercules tires, the company said, and five second prize winners will receive a Road Warrior package made up of a $250 gas card and Hercules roadside-ready kit, along with 25 third prize winners who will receive a limited edition t-shirt or hat.
Winners will be chosen at random on Aug. 12.
“We’re excited about this partnership and the chance to help create some memorable summer weekends,” said Joshua Simpson, Hercules’ vice president of marketing.
“It’s not a coincidence that our tires are named after one of the mightiest and most heroic figures in literature. For more than 60 years, Hercules-brand tires have delivered the quality and strength necessary to handle the toughest challenges on and off the road.”
There is no purchase necessary for the sweepstakes. For official rules and to enter for a chance to win, visit Hercules’ sweepstakes website.
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