NASHVILLE, Tenn. (June 17, 2014) — Ever thought about building a pickup truck from scratch?
Nissan Motor Co. Ltd. has got just the venture for you. Starting June 10, with its “Project Titan,” the Yokohama, Japan-based vehicle maker is asking fans on Facebook to help build the ultimate off-road-capable full-size truck “for the adventure of a lifetime.” Fans will be able to choose custom modifications for a 2014 Nissan Titan that two Wounded Warrior Project (WWP) alumni will pilot through the Alaskan wilderness this summer.
Fans can visit Nissan’s Facebook page to vote on their preferences for the Titan’s performance, utility, design and other modifications during the next few weeks. The company said it will build the project truck based on fan feedback and will share exclusive videos and photos of its progress.
Once complete, Nissan said it will take the truck to Alaska, where WWP alumni David Guzman and Kevin McMahon “will embark on a multi-day trek that will put the veterans and the vehicle to the test.” The car company will document their adventure and produce a YouTube series launching in September.
Project Titan is Nissan’s second crowd-sourced vehicle project, following the auto maker’s Project 370Z performance build in 2012.
“This is going to be one incredible adventure,” said Fred Diaz, senior vice president of Nissan sales and marketing and operations in the U.S. “The Nissan Titan is already well-equipped to tackle a trip into the wilderness, but we are going to push this custom-built version to its limits to give these fearless Warriors all they can handle and memories they will never forget.”
Nissan said “the ruggedly tailored Titan will enable the veterans to take on the natural terrain of the Alaskan wild. To assist in their off-roading explorations, the veterans will put Titan’s cargo carrying flexibility to the test by loading up the truck with an array of outdoor recreational and survival equipment.”
Fans can watch the build and Project Titan adventure on NissanUSA’s YouTube channel.
The WWP is marking its 10-year anniversary of service to injured U.S. military veterans for their lifetime. The organization currently serves 50,000 warriors and nearly 7,000 family members through 20 programs and services. Its purpose, according to a Nissan press release, “is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs.” For more information on the Jacksonville, Fla.-based group, visit its website.
Nissan is part of the Renault-Nissan Alliance.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|